Once new players enter the value chain with innovative business models and game-changing technologies, the ensuing shake-up can leave prominent incumbents irrelevant and facing consolidation or bankruptcy. The numerous trends impacting the automotive industry, everything from powertrain electrification to retail concepts without dealerships, require the industry to respond — but it's the confluence of connectivity, shared mobility and automated driving that we believe will truly put the industry as it's known today to test. The combination of these trends will enable the breakthrough of a new form of personal transportation that provides "Mobility-on-Demand" to consumers; where the click of an app on a smartphone summons a shared, automated vehicle. These technologies are already bringing new players including tech giants, telecoms and start-ups into the automotive industry. Given their competencies and business models, this is already shifting the balance of power throughout the new automotive value chain.